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home | Positioning Secrets
 


9 Ways To Reaching A Skeptical, Media-Deafened Public

Positioning -- a massive part of any Coach or Therapist business success is how that product/service/treatment is positioned in the marketplace. We want you to position yourself as a specialist in your industry. So I'm going to give you a number of strategies to do just that.

Marketing Is All About Perception
Positioning Strategy # 9 is to Reposition The Competition. If you can't beat them, alter the public's perception of them... . . . keep reading
Be The Market Leading Therapist Or Coach In your Area
Positioning Strategy #8 - CHERCHEZ LE CRENEAU - Which in French means "look for the hole". Find a way to exploit a weakness in your competitor's marketing, or simply buck the trend. . . . keep reading
Tell Me What Your Approach Is NOT...
POSITIONING STRATEGY #7 -- The "Against" Position . . . keep reading
Learn How Tony Robbins Positioned His Therapy Practice
Positioning Strategy #6 -- Develop Your Own Proprietary Therapy Or Coaching Approach, Method, or Technique . . . keep reading
Talk & Grow Rich
POSITIONING STRATEGY #5 - Conduct seminars, talks or lectures. Why? Speakers are automatically given more credit than they are necessarily due [don't tell anyone I said that]. . . . keep reading
What Top Professionals Always Do To Get Fully Booked
Positioning Secret #4 NICHE MARKETING. In order for you to have a full Coaching or Therapy diary, counter-intuitive though it might be, it pays to specialise. . . . keep reading
You - an author!
By far the most effective way of positioning yourself as a leading authority Coach or Therapist in your field is to publish a report or book. And of the two, a book is by far the more influential. Even more than a video, an audio cassette, and a CD. . . . keep reading
The "Top 10 Tip" Tip
The what? No really, prepare yourself for one of the most productive 24 hours of your career with this gold dust strategy. All you need is pen and paper, or a keyboard... . . . keep reading
If I Was Looking At 5 Coaches/Therapists In A Row, Why Should I Hire You?
You have to offer some unique or distinctive advantage above and beyond that of your competition or they'll go elsewhere. This is called your Unique Selling Point. . . . keep reading
Is Your Current Positioning Actually Keeping Clients Away?
Is Your Current Positioning Actually Keeping Clients Away? Maybe you already can sell snow to Eskimos. But do you know what? You still have to get those Eskimos to listen to you first... . . . keep reading
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