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Positioning Secrets
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9 Ways To Reaching A Skeptical, Media-Deafened Public
Positioning -- a massive part of any Coach or Therapist business success is how that product/service/treatment is positioned in the marketplace. We want you to position yourself as a specialist in your industry. So I'm going to give you a number of strategies to do just that.
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Model Tony Robbins For Coaching Success Pt4
Jonathan Clark
Niche leaders have the unique ability to treat people like VIP's, not just customers. And that's the psychology behind the velvet rope concept. If you've ever been to a night club or exclusive venue, you know what it's like to receive VIP treatment. The great majority will stand obediently in line hoping they will be granted access... . . . keep reading
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Model Tony Robbins For Coaching Success Pt3
Jonathan Clark
Once you have your character incorporating your personal strengths as well as similarities with your ideal prospect, the next step is to clearly communicate your Market Vision - the core beliefs that steer and support the service you offer. . . . keep reading
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Model Tony Robbins For Coaching Success Pt2
Jonathan Clark
In order to fully appreciate how important this approach is, you need to know about the reticular activating system (RAS). It's rumoured to be the centre of arousal and motivation in all animals and humans. But when it comes to marketing your services, the RAS becomes your target customer! . . . keep reading
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Model Tony Robbins For Coaching Success Pt1
Jonathan Clark
As an NLP Trainer, I encourage my Master Practitioner students to take up a Modelling Project -- where they use their skills to elicit, integrate and reproduce some skill or talent that they'd like to emulate. So as Founder of Full Practices, I tasked myself this time -- I wanted to model the marketing genius of arguably the worlds best known success coach - Tony Robbins. . . . keep reading
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How To Discover Your Therapy Or Coaching Niche
Jonathan Clark
A long time ago in a galaxy far, far away…a very famous marketer coined the phrase "guerrilla marketing". The metaphor was/is that marketing is like warfare -- in that you are battling with your competitors to win the mindshare of your prospects. In this concept, marketing is combat and you need a battle plan. . . . keep reading
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Talk & Grow Rich
POSITIONING STRATEGY #5 - Conduct seminars, talks or lectures. Why? Speakers are automatically given more credit than they are necessarily due [don't tell anyone I said that]. . . . keep reading
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You - an author!
By far the most effective way of positioning yourself as a leading authority Coach or Therapist in your field is to publish a report or book. And of the two, a book is by far the more influential. Even more than a video, an audio cassette, and a CD. . . . keep reading
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The "Top 10 Tip" Tip
The what? No really, prepare yourself for one of the most productive 24 hours of your career with this gold dust strategy. All you need is pen and paper, or a keyboard... . . . keep reading
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Here's what our graduates are saying ...
"I want to finish this by saying 'Thanks' because without our arrangement and
your support I don't think I'd be doing what I'm now doing.."
Brian Costello
HeadstrongNLP
"I only wish I'd met Jonathan years ago and had his course and resources to
hand then, it would have saved me a lot of time and money, especially in the big "marketing" black hole."
Eileen R.
Paisley, Scotland
"Instead of just knowing that I am in control, I know how to do it!"
Sandy Newbigging
Mind Detox
"I found the course absolutely mind blowing - I learned a lot from you on so many different levels. Thank you"
Erick Rainey
Rainworks
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