Free marketing strategy for the Coach or Therapist who wants more profit
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home | Target Market
 

How To Target Your Most Ready To buy Customers

A Fireman friend of mine once told me that when you're trying to put out a fire, the hardest way is to use a wide, dissipated spray of water to blanket the area. Wrong. The effective way of dealing with fire quickly and confidently is to aim a narrow, powerful jet of water directly at the source. Most helping professionals try and cast a big fishing net out there and grab anything with a pulse. Wrong. To optimise your funds and efforts, you should "concentrate your aim" on the specific type of person you ideally want to work with. So grab your fire axe - we're about to chop the door down...

How To Discover Your Therapy Or Coaching Niche
Jonathan Clark
A long time ago in a galaxy far, far away…a very famous marketer coined the phrase "guerrilla marketing". The metaphor was/is that marketing is like warfare -- in that you are battling with your competitors to win the mindshare of your prospects. In this concept, marketing is combat and you need a battle plan. . . . keep reading
How To Use Your Language To Eliminate The "Tyre-Kickers"
If you speak to 10 suspects, how many of them will say yes? How can you increase that ratio? . . . keep reading
How To "Hook" Your Prospects Attention...
There's a secret ingredient in your markerting that 99% of helping professionals miss, and thus leave money on the table. Look at your web site or brochure right now and tell me what the first thing you see is... . . . keep reading
How To Find Your Ideal Clients & Stop Working So Hard!
Who's Your Ideal Client? Where do they live? What do they read? What do they listen to? You can't be a wandering generality. . . . keep reading
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