WARNING - the contents of this department can seriously raise your blood pressure, cause your heart to race and make your mouth dry. And that's the fun part!

My advice is that every Coach or Therapist who wants to become a business owner needs to build their marketing strategy around this profit model.  And if you look at all the most successful household names in the personal development industry, they already do.  So let's pull back the curtain and see what the "wizard" is really doing...